American Eagle generated $4.26 million in Media Impact Value for TikTok over a six-month period. The average Media Impact Value per post was nearly $7,000 across 618 publications. Partnering with influencers is a great way to become successful on TikTok. As they already have an aura of trust with their audience and this immediate gets shared with your brand if its a good fit.

Here is an example of a try-on video where Addison Rae tries on American Eagle clothing.