Balenciaga has apologised after facing criticism for its most recent campaign, which featured children holding teddy bears dressed in bondage gear. The campaign, shot by photojournalist Gabriel Galimberti, was intended to advertise the brand’s holiday gifting objects, including teddy bears and champagne glasses.
WE SINCERELY APOLOGIZE FOR ANY OFFENSE OUR HOLIDAY CAMPAIGN MAY HAVE CAUSED.
OUR PLUSH BEAR BAGS SHIULD NOT HAVE BEEN FEATURED WITH CHILDREN IN THIS CAMPAIGN.
WE HAVE IMMEDIATELY REMOVED THE CAMPAIGN FOR ALL PLATFORMS.
WE APOLOGIZE FOR DISPLAYING UNSETTLING DOCUMENTS IN OUR CAMPAIGN. WE TAKE THIS MATTER VERY SERIOUSLY AND ARE TAKING LEGAL ACTION AGAINST THE PARTIES RESPONSIBLE FOR CREATING THE SET AND INCLUDING UNAPPROVED ITEMS FOR OUR SPRING 23 CAMPAIGN PHOTOSHOOT. WE STRONGLY CONDEMN ABUSE OF CHILDREN IN ANY FORM. WE STAND FOR CHILDREN SAFETY AND WELL-BEING.
- Campaign: Apology
- Brand: Balenciaga
- Agency: Gabriel Galimberti
- Date: November 2022
- Countries: United States
- Regions: North America
- Industries: Fashion
- Medium Type: Print
- Ad Type: Print
- Mood: Controversial