Always, a brand of feminine hygiene products, wanted to challenge the negative stereotypes associated with the phrase “like a girl.” They wanted to empower young girls and women to be confident in themselves and their abilities.
Using negative reviews as a marketing tool is not a new concept, as bars and restaurants have been doing it for years, turning poor feedback into merchandise or performances. However, Snowbird ski resort in Utah has taken this idea to the next level by building an entire campaign around one unhappy customer’s complaint. The resort’s ads feature pictures of picturesque views of the mountain contrasted with one-star reviews that highlight what some may consider challenges, such as steep terrain and deep snow.
MrBeast, the internet star and co-founder of chocolate company Feastables, within just 72 hours he was able to sell an incredible 1 million bars of chocolate. Following on 4 months later the brand had done $10 million. So. How the hell did he do it?
Advertisers are frequently advised to transform their flaws into strengths, which is somewhat like to telling an introvert they should socialise more. It hardly ever occurs. For instance, Tesla’s latest advertisement touts the effectiveness of its super-cool autodrive technology but says nothing about the car’s battery range, the challenge of finding charging stations outside of California, or the exorbitant cost of the model. Weakness? Which flaws?
Before WallstreetBets vs The Hedge Funds there was Leonard v. PepsiCo. In 1996, Pepsi launched Pepsi Stuff, a loyalty programme that offered rewards for Pepsi Points, including, per a TV commercial, a Harrier Jet, in an effort to compete with Coca-Cola, As per the ad 7 million points $700,000 could get you a Harrier Jet worth over 30 million.
Ocean Spray a brand famous for its cranberry juice been around for 92 years. In all that time its done plenty of advertising. What do you think has been its most successful campaign in terms of reach?