Always, a brand of feminine hygiene products, wanted to challenge the negative stereotypes associated with the phrase “like a girl.” They wanted to empower young girls and women to be confident in themselves and their abilities.
A customer wrote left a review of the Leesa Mattress titled “I almost died” with the review going on to say “There was a fire in my building, I slept through it. 5 stars” Someone saw this review and posted the review onto reddit. It started trending and Leesa mattress picked up on this and converted into an ad. Allowing Leesa to capitalise on an organic viral moment and convert it into a paid ad to increase the reach and conversions.
MrBeast, the internet star and co-founder of chocolate company Feastables, within just 72 hours he was able to sell an incredible 1 million bars of chocolate. Following on 4 months later the brand had done $10 million. So. How the hell did he do it?
Former President Donald Trump released a collection of 45,000 fantasy non-fungible tokens (NFT), he announced on Thursday via Truth Social, the social media site he founded last year.
The Trump Digital Trading Cards, according to the collection’s website will depict the president in pictures that resemble collectable baseball cards. The Polygon-minted tokens are $99 each and may be bought with ether (ETH) or with fiat currency.
Balenciaga has apologised after facing criticism for its most recent campaign, which featured children holding teddy bears dressed in bondage gear. The campaign, shot by photojournalist Gabriel Galimberti, was intended to advertise the brand’s holiday gifting objects, including teddy bears and champagne glasses.
Ocean Spray a brand famous for its cranberry juice been around for 92 years. In all that time its done plenty of advertising. What do you think has been its most successful campaign in terms of reach?