Campaign: I almost died
Brand: Leesa Mattress
Agency: Leesa Mattress
Date: Oct 2015
Assets
Description
A customer wrote left a review of the Leesa Mattress titled “I almost died” with the review going on to say “There was a fire in my building, I slept through it. 5 stars” Someone saw this review and posted the review onto reddit. It started trending and Leesa mattress picked up on this and converted into an ad. Allowing Leesa to capitalise on an organic viral moment and convert it into a paid ad to increase the reach and conversions.
Credits
- Brand: Leesa Mattress
- Review Author: Sanjay S.
- Date Of Review: 25 October 2015
Specifications
- Campaign: I Almost Died
- Brand: Leesa Mattress
- Agency: Leesa Mattress
- Date: Oct 2015
- Tag Line: I almost died
- Mood: Funny
- Countries: United States
- Regions: North America
- Industries: Home
- Medium Type: Social Media
- Ad Type: Social Media
- Campaign Level: Professional
