On January 4, 2022, KSI and Logan Paul former rivals announced that they have become business partners and had created a new sports drink called Prime Hydration. During a live stream, Paul and KSI revealed that they are aiming to “rival some of the biggest companies on Earth” with their new beverage.

Prime was an instant success selling $10 million worth of bottles in 2 months.

So how did they do it?

1. They have guests try prime on their 4.3 million subscriber podcast/youtube channel Impaulsive

2. They got one of the most popular football clubs (Arsenal F.C.) in the world to sponsor prime (which is also available in the Arsenal Stadium)

3. Logan Paul Promotes it on his socials

4. KSI who is also one of the most popular YouTubers in the world promotes Prime on his youtube channel

5. They have their friends who are also YouTubers with millions of subscribers promote prime

6. They film crazy stunts using Prime as a prop. For example this video of a monkey stealing a Prime Drink from Logan Paul’s backpack has 1.3 Million Likes on instagram

or this video of Logan Paul’s friends Jumping out of a helicopter screaming “Drink Prime”