Before WallstreetBets vs The Hedge Funds there was Leonard v. PepsiCo. A David and Goliath story during Cola Wars. The cola wars were a bitter rivalry between soft drink makers Coca-Cola & Pepsi trying to one up each other with better advertising to generate more sales.

In an attempt to one up Coca-Cola — PepsiCo went to battle in 1996 with Pepsi Stuff campaign, a loyalty program that provided prizes for Pepsi Points — including, according to a TV commercial, a Harrier Jet. A measly 7 million points (~$700,000) could get you a Harrier Jet worth over 30 million.