The city of Florianópolis, through its Office of Animal Welfare, rescues and cares for thousands of stray animals and pets victims of animal cruelty. But it has limited vacancies, so it can only accept new animals when those it attends are ad
This professional campaign titled ‘Misery., Loneliness, Suffering’ was published in Brazil in October, 2018. It was created for the brand: City of Florianópolis, by ad agency: D/Araújo. This Print medium campaign is related to the Public Interest, NGO i
The Ox Spree is a ritual practiced in Florianópolis, which consists in releasing an ox in the streets and provoking it, causing the animal to run behind the people who participate. The animal becomes exhausted, is attacked and beaten, and oft