As it happens in Nature, we can become true preys in traffic. When we put our foot on the accelerator, we are subject to entering a danger zone, in which we are victims of our own attitudes and choices. To respect the speed limits is valuing
Developed for the State Department of Traffic of the RN, the ad draws attention to the care of animals on highways, turning the path into an animal form.This professional campaign titled ‘Animals on the Highway’ was published in Brazil in
Created for the Traffic Department of Rio Grande do Norte, the ads warn of the danger of driving and typing.This professional campaign titled ‘Bad Notifications’ was published in Brazil in June, 2019. It was created for the brand: Detran-R
With the concept ‘Don’t let traffic change you’, the ads created for Detran/RN (Rio Grande do Norte’s Traffic Department), represent, by a metaphoric way, the drivers’ changing of behaviour on their majority, when they enter a vehicle.This
The feeling of invulnerability is one of the main reasons for recklessness in traffic. Under the concept “Don’t Be the Next Victim”, the campaign created for Detran/RN (Traffic Department of Rio Grande do Norte – Brazil) bring young people in